Why does it work?
Most advertising faces one big problem:. You pay for the number of people who are expected to see your ad, not the number who act on it.
Your ad reaches a lot of people who will never buy. Or might buy, but only next year. Or who're really want to buy today but are not in a space where they can act. Or who simply don't 'get' your message. In other words, they're focused elsewhere. But you're still paying to reach them.
Marketing Motor crafts web campaigns so that that the only people who see your adverts are folk who want to buy what you sell - right now. In other words, they're focused on your message. They want to buy soon. You only pay when somebody takes a step closer to you.
Marketing Motor makes sure that your advert matches what your new prospect is looking for.
How do we do this? Most of our clients don't want to take on more work. They are too busy to 'waste' time writing ads, or learning soft skills like marketing. They want instant results with no effort.
Marketing Motor still needs no more than 60 minutes to set up a tuned campaign that will attract great new prospects each day for as long as you want.
Just tell our system what the key idea is behind what you want to sell. It'll take a few seconds to show you what folk in your target market are looking for. (Just remove all the words that don't apply.)
Marketing Motor then suggest some great website names, dozens of adverts and enough pages to inspire your prospects to take action. All you have to do is read what we suggest, and make a few changes. This entire process takes less than 1 hour for most of our clients.
A couple of clicks later and your campaign is live! Great prospects start to flow into your inbox. And keep on flowing until you want retire.
Most websites suffer from at least one of the problems below, and many suffer from many of them:
- A bad domain name that tells search engines nothing about the contents of the site.
- Missing pieces of hidden code that humans don't see, but which search engines need.
- Poor text (content) that spends more time on the firm, and why they're good, rather than on the products and services.
- Too many movies and pictures that search engines cannot see.
We studied 300,000 sites in 2009:
- 90% failed on at least one of the above.
- 10% failed on all of them.
That's why only the most focused of the billions of sites on the web filter up to the first page of Google, Yahoo, or Bing. And that's why it costs so much money and time to compete in this Internet marketing game. Until Marketing Motor arrived, that is.
The real problem is that most of us don't know any better so we follow the herd. We build a site that is all about who we are, not about what we do. Then we cram all the facets (niches) of our venture into that one site, just as we might do with a real shop.
The ideal name for a prospect finding website clearly tells a search engine what's inside. Marketing Motor helps you do just that. It suggests names that are going to rank highly with Google, Yahoo, and Bing.
Most of us build a site and then wait in vain to reach the first page of a search engine. There are so many other sites that are also trying to reach the first page that it is a shifting target. We approach it differently. (And with more than 800 clients, we know the approach works.)
Each search offers two sets of results on the first page of Google, Yahoo or Bing.
One of these is the section that all your competitors are spending so much time and money squeezing into. Search engines don't charge you to be there. Nor do they charge you when a person clicks through to your website. But it can take months to filter up through the thousands of pages that compete with yours.
The other section, sponsored links, is not nearly as crowded. You can be on the front page in 30 minutes. It costs nothing to be there. But each time a searcher clicks through to your website you pay a small fee. That fee ranges from 7 SA cents upwards.
'Paid' clicks sounds like a much worse deal than 'free' clicks, doesn't it? Lets look at it a little closer.
The only reason our clients want to reach the front page of a search engine is to attract more prospects who will buy what they sell. Using Marketing Motor they reach the front page within hours. Their clicks cost a tiny fraction of what a client is worth to them. And they get responses very quickly, often the same day. (They have no risk. If they don't sell enough in that first month they can cancel with us and get their money back.)
Contrast this with the 'free' clicks approach. The front page is the most crucial search engine result page because most searchers will not go to the next page! To reach the front page always needs expert help. That expertise does not come cheap. It's a risk because you will wait months before finding out that your site does not get to the front page. By that time you will have paid for a lot of hours, with no money back guarantee.
Marketing Motor puts you in the sponsored links section on the front page within hours. And a site that's on the sponsored links site soon percolates to the first page of the free section.
How does it work?
Below is a brief outline of how Marketing Motor builds engines for your firm that send you prospects 24/7.
Step 1. What's the idea?
If you are lucky your firm sells just one product or service. Over time most firms grow into other facets or niches. Most firms have fingers in a bunch of pies that have little to do with each other.
We ask you to select just one of your facets to target for each marketing Motor campaign. We allow you to set up as many as 10 campaigns, which should be enough for most firms.
Step 2. Which country do you want to target?
Most of our clients focus each campaign into a single country. Each market is unique enough to make this worth while.
Marketing Motor then queries the search engines to find out how people in this market are looking for what you sell. This is not pie in the sky theory, but rather real search terms that people use. We ask you to read through the list and choose the segments that you think each deserve a page of their own.
Step 3. Marketing Motor suggest a good domain name.
We use the info you have given us so far, as well as what the search engines offer, to suggest a few good domain names. We know that the search engines think domain names are vital, so we give you a bunch of options to choose from. Each will score top points.
Step 4. Marketing Motor builds your targetted adverts.
Once we know what the domain will be the tool can build as many adverts as you need to reach even the most focused of searchers. It creates all of them for you. You can change any them if you wish. The key is to make them easy to read.
Step 5. Marketing Motor builds your matching site.
The tool builds a website with all the pages you wanted earlier. Once again we use a model that has tested well and collects thousands of responses for our clients each day. All you have to do is read each page to make sure it reads well, and add in any very detail you think might add value.
Step 6. You publish your site.
One click publishes your new marketing engine to our servers. (Multiple 10GB cables into the Web manned 24 x 7 x 365.)
Step 7. You publish your advert campaign.
A single click downloads the dozens of adverts (or hundreds) to your desktop, where it is a simple matter of sending the file to Google. (We show you what to do.)
Thirty minutes later your adverts will be showing, and unless you're in a very, very busy field, they will be on the front page.